Sega, a legendary maker of video games, is about to buy the popular “Angry Birds” franchise from Rovio of Finland. Sega will be the sole owner of the game’s intellectual property and all future development under the terms of the purchase, which is reportedly valued over $3 billion.
A Huge Step in the Right Direction
Sega’s purchase of “Angry Birds” is a significant step for the business, which has been trying to increase its market share in the mobile gaming industry. Since the game’s 2009 release, the “Angry Birds” franchise has enjoyed tremendous popularity, spawning a variety of merchandize, spin-off games, and even a feature film. Rovio has kept the brand growing by delivering new games and upgrades that keep the game interesting and fun for players.
Moving Forward
With the creation of well-known properties like Sonic the Hedgehog and Phantasy Star, Sega has a lengthy history in the video game industry. The corporation, nevertheless, has had trouble competing in the increasingly significant mobile gaming market in recent years. Sega hopes to capitalize on the “Angry Birds” game’s enormous following and well-known brand by purchasing the franchise. The firm has committed to continuing to support the franchise, provide fresh content, and look into new ways to expand the player base for the game.
The selling of “Angry Birds” marks an important turning point in Rovio’s history. The mobile game industry is becoming more competitive, and the developer is finding it difficult to duplicate the success of its flagship series. Rovio is able to concentrate on creating new games and broadening its portfolio by selling the franchise to Sega. Sega’s purchase of “Angry Birds” is a big development for the video game industry and is certain to have a profound effect on the mobile gaming sector. The series is well-positioned for further success and expansion thanks to Sega’s knowledge and resources, while Rovio can concentrate on brand-new opportunities and difficulties.
