Black Friday is one of the most anticipated shopping events of the year, and for good reason. This shopping day is packed with massive discounts, incredible deals, and exclusive offers both online and in stores. But when is Black Friday, and what makes it so special? Let’s dive into everything you need to know about this iconic shopping event and how you can make the most of it in 2024.
What Is Black Friday?
Black Friday marks the unofficial start of the holiday shopping season. It happens every year on the day after Thanksgiving, with retailers offering significant discounts on a wide variety of products. Originally, it was a day for in-store shoppers to hunt for bargains, but in recent years, online shopping has become just as important.
This day is known for doorbuster deals, early-morning rushes, and exclusive promotions. According to the National Retail Federation (NRF), it is one of the busiest shopping days of the year, attracting millions of shoppers eager to snag the best deals.
When Is Black Friday 2024?
If you’re wondering when is Black Friday, it falls on November 29, 2024, the day after Thanksgiving, which is usually celebrated on the fourth Thursday of November.
This date kicks off a season of holiday deals, followed closely by other key shopping days like Cyber Monday on December 2, where online sales take center stage.
Why Is It Called Black Friday?
The term “Black Friday” has an interesting history. While many believe it refers to businesses moving from financial losses to profitability, this idea only became popular in the 1980s.
The real origin of the term goes back to the 1960s in Philadelphia. Local police coined the phrase to describe the chaotic traffic and crowds of shoppers that flooded the city after Thanksgiving. Over time, the name stuck, and retailers began using it to promote the day as a major shopping event.
How to Prepare for Black Friday 2024
Shopping on Black Friday can be overwhelming, but with a little preparation, you can make the most of the deals. Here are some tips:
1. Plan Ahead
Create a list of items you want to buy. Research discounts and compare prices ahead of time to avoid missing out on the best deals.
2. Set a Budget
It’s easy to get carried away, but setting a spending limit will help you stick to your budget and avoid overspending.
3. Leverage Membership Deals
Retailers like Amazon, Walmart, and Target offer exclusive discounts for members of programs like Amazon Prime, Walmart+, and Target Circle. Signing up for these memberships can unlock special offers and early access.
4. Shop Online
Many Black Friday deals are now available online, making it easier to avoid crowds and score discounts from the comfort of your home.
5. Be Early (or Late)
Some of the best deals are available first thing in the morning or later in the evening. Check the opening hours of your favorite stores or the start times for online sales to plan your shopping trip.
6. Check Return Policies
Before you buy, review the return and exchange policies. Some stores extend return windows for holiday purchases, making it easier to handle post-holiday returns.
What to Expect for Black Friday 2024
Record-High Holiday Spending
According to the NRF, holiday spending is expected to hit $989 billion, up from $955.6 billion in 2023. On average, shoppers are predicted to spend $902, with most of it going toward gifts and seasonal items.
However, inflation may impact buying habits. Shoppers might spend more on store-brand products, shop at discount stores, or adjust their spending to account for rising costs.
Social Media Shopping Trends
Social media platforms like Facebook Marketplace and TikTok Shop are becoming popular for finding deals. Facebook Marketplace is great for specific items like furniture, while TikTok Shop appeals to trend-seekers. Just remember: “just browsing” often leads to purchases, so it’s wise to stay intentional with your spending.
Store Policies to Watch
- Extended Hours: Many stores will open early and close late, giving shoppers more flexibility.
- Return Policies: Retailers like Best Buy allow returns for items bought between November 1 and December 31 until January 14, 2025.
- Price Matching: Target offers price adjustments for items if prices drop during the holiday season, but stores like Amazon and Walmart don’t have special holiday price-matching policies.
Why Black Friday Matters
Black Friday has become more than just a shopping event and the question: when is Black Friday? always pops up. It’s a day where retailers and shoppers come together to kick off the holiday season with excitement and anticipation. Whether you’re hunting for the latest tech gadgets, trendy clothing, or household essentials, Black Friday offers an opportunity to save big and check off your holiday gift list.
Final Thoughts
So, when is Black Friday? Mark your calendar for November 29, 2024, and get ready for one of the biggest shopping days of the year. With careful planning, smart spending, and a little patience, you can make the most of this year’s deals and enjoy a successful holiday shopping season.
Don’t forget to take advantage of online deals, membership benefits, and extended store hours. Whether you’re shopping for yourself or looking for gifts, Black Friday is your chance to grab incredible savings.
