Strange World, the most recent film from Walt Disney Animation Studios, underperformed at the box office over the Thanksgiving holiday. Industry sources say that the film’s notably poor success was caused by weak marketing tactics.
Dropping Numbers
When Strange World opened in 4,174 North American theaters, it was expected to gross $30 to $40 million over the course of the weekend. Even the overseas box office reports, which brought in only $9.2 million, have been less than favorable.
Not in Good Company
Strange World just surpasses Steven Spielberg’s version of West Side Story from the previous year, which managed to earn about $10.5 million over its opening weekend in December 2021, as one of the lowest Disney films for a second consecutive year.
Make sure you check out the trailer right here!
