Rick Astley, a British icon from the 1980s, has teamed up with CSAA Insurance Group to introduce a new brand campaign in 17 U.S. regions. Astley and the esteemed AAA Insurance company have debuted a new version of his cherished music video for the first time in 35 years.
Staying on Top
The popular music video for Astley’s 1987 number-one single “Never Gonna Give You Up” has been updated by the top-rated AAA Insurance provider, paying homage to the original while promoting InsurAAAnce, the insurance that never gives up!
Staying Iconic
This partnership makes sense given that CSAA Insurance Group has a 100-year history of giving consumers unmatched service and assistance when they need it. The world’s most endearing meme is the best way to commemorate this achievement. Ads for CSAA Insurance Group also incorporate Rick Astley’s well-known hairdo.
Deloitte Digital’s campaign was brought to life in part by a commercial created by Grammy, MTV VMA, Clio, and Emmy Award-winning director Joseph Kahn.
Make sure you check out the video of it right here!
